About Us

Hello and welcome to Southern Tots! My name is Ashley Jernigan and I am a mother of three daughters and the owner of Southern Tots. I began Southern Tots several years ago after being laid off and I decided to do what I love! With a house full of girls, I was always drawn to shop for the most adorable outfits for my girls. I found that this shopping could become very expensive, especially if I wanted my daughter’s outfit to coordinate.

I designed and started Southern Tots website right out of my daughter’s bedroom. I picked the manufacturers that I had loved and bought for my daughters for years and offered them on my website. I began offering Sale items on our Facebook wall at www.facebook.com/SouthernTots as a way to offer special deals and sales to make shopping for adorable clothing more affordable. I took a few items that were left over at the end of a season and I put them on Sale on our Facebook wall. It was a fun and exciting way to interact with our customers and offer sale items at great prices. Our Facebook sales then took on a life of it’s own! I was overwhelmed by the response by our fans and the increasing number of other mother’s out there just like me that wanted to shop and not go broke!

As my business grew, I decided to design and manufacture my own line of Southern Tots smocked and applique clothing in an effort to provide high quality products at lower prices. Our smocked children’s clothing line features high quality fabrics and unique picture smocking designs at a very affordable price. Our applique clothing is designed with quality, care and love! We expanded and launched our line of Southern Tots knit ruffle dresses and clothing in 2012. Our knit clothing line expanded in 2013 to include a full line of knits that are mom tested and toddler approved!

I am thankful and grateful for the opportunity to get to do what I love everyday! I hope that my story inspires other mothers like myself to do what they love! We have grown to be one of the largest retailers on Facebook with over 900,000 Fans and we are just getting started! I am thankful for our customers, fans and supporters who love our products and keep coming back to shop! It is my goal to provide high quality clothing for children that is not only adorable but also affordable! My hope is to one day be able to let me daughters take over my business and carry on the tradition.

You can shop on our website for factory direct prices on the the cutest smocked clothing for your Southern Tots! Items sell out quickly so get your goodies before they are gone!  Shop on Instagram @southerntots for a few daily items that are sure to catch your eye. You can find us on  Pinterest @SouthernTots to keep up with the latest on what’s going on around here!

I want to thank my amazing husband for putting up with a house full of girls and for supporting my crazy dream that has become our daily reality. I also want to thank my three beautiful daughters that inspire me every single day. I also want to thank God for taking me on this amazing journey with all of you! I am forever grateful for every single moment and can’t wait to see what the future holds.

Thank you for giving me the opportunity to be a part of your children’s lives. As a mother, I know how fast these days go by and I am grateful that so many of you choose Southern Tots outfits for such special moments in their lives such as birthdays, holidays and school days! I thank you from the bottom of my heart and I look forward to creating more memories with our Southern Tots fans and customers!

~Ashley Jernigan