If you are anything like me, you look around and realize that life flies by in the blink of an eye. This is mostly evident when I look at my own daughters. It seems like just yesterday I was rocking them to bed each night. Now I see beautiful, smart, God loving young ladies that have grown up way too fast for this momma. About a year ago I was sitting on the floor in my youngest daughter's closet looking up at the rows of smocked clothing that she would no longer wear. Then my eyes wandered down to the bottom row, filled with monogrammed dresses in every color of the rainbow...and slowly I realized....she didn't want to wear them anymore either. It was a sad moment for me to realize those adorable little outfits would just sit in her closet under the glittering lights of her chandelier only to be a reminder that my baby girl was not a baby anymore.
In that moment, I thought about what I have told my daughters all of these years, it's not what's on the outside that matters...it's whats on the inside. So why did I care so much about those smocked dresses? It wasn't really about the dresses...it was about letting go and moving on to the next phase of raising my daughter. I try to focus on the beauty of the inside and the unique personalities that God so carefully curated for each of my daughters before they were even born. Addison ( a.k.a Sassy Pants) was always my sassy one and Ava (a.k.a Fancy Pants) was always my fancy one. So what is a momma that owns a clothing company to do? Why not create a new clothing line that focuses on bringing out the inner beauty that God has created within all young ladies for when they hit the in beTWEEN years.
So in that moment, on the floor of my daughter's closet, I wiped away the tears and came up with our first shirt for our new Southern Tween clothing line. I knew what it would be...a shirt so soft that my daughter would want to wear it, a hem line that could work with leggings or jeans and a saying that with just a hint of shimmer would capture my own daughter's personality with the words "Sassy Pants"....don't worry...I also made a "Fancy Pants" one for sweet Ava! Over the last year our design team has worked with me on every aspect and detail of this new line. We wanted it to be sassy and sweet with a dash of glitter! We wanted it to empower young ladies so that their inner beauty will shine bright!
You won't find any crop tops or cut offs here....this in beTWEEN line is made with class and style that every Southern Tween will love and their mommas will too! It's filled with soft colors, perfect jeans, fun textures and a dash of glitter that perfectly captures the inner beauty of every young lady. We added fun accessories for all the fancy pants out there that love tassels, hats and sunglasses. We hope you and your daughters fall in love with it just as much as we have.
Shop our Southern Tween Collection starting Monday August 8th at 9am:
The BIGGEST Preorder of the year is here! Our Fall Pre-Order Event! Fall Knits for boys and girls starting at just $9.99! Come ready to stock your kids closets! Join this event by clicking "GOING" on the Event page and invite your friends! The ONLINE Fall Pre-Order Event will be posted as a link on this page so you must RSVP to participate. We will post the link to the Pre-order on Wednesday June 1st at 9am EST!
Want some money to SHOP? Enter for a chance to win $100 Gift Certificate by clicking "GOING" to the event, inviting at least 5 friends and coming back to the event page to RSVP to be entered to win! Winner will be chosen right before the event kicks off on Wednesday at 9am EST!
Join Event Here: https://www.facebook.com/events/140260629720902/
Why do you want to shop this event? Preorder take time to get here, so shop now, save money and let your clothes show up in your mailbox right in time for Fall! These are our basic styles in all the colors of the rainbow so you can mix & match and get the most out of your child's wardrobe. The Ruffle Pants are a must have in every color and our new monogrammed tops can be mixed and matched with them! I promise, you do not want to miss this! See y'all Wednesday at 9am EST on the event page listed above.
Our Southern Tots soft cotton triple ruffle pants for girls are a must have! They are available in many colors and go great under our Southern Tots dresses and tunics, and tops. Stock up on these best sellers in every color!
Get your Southern Tot ready for summer with our southern summer sundresses!
Our girls cotton monogrammed dresses come in so many colors and are perfect for summer time! You can throw them on over anything for a cute and adorable outfit that is also comfy for a hot southern summer. We can personalized these girls dresses with your child's initials or name to make it extra special. They are in stock and ready to ship for only $19.99!
Our girls rosette ruffle dresses are sweet and sassy and perfect for your baby girl! They are soft cotton fabric with a ruffle at the bottom and rosette detail. They look adorable on babies, toddlers and little girls! Great for a summer vacation or any day and they are in stock and only $19.99! Grab several colors today!
Our Southern Tots Bow front dresses are a sweet southern staple to any little girl's closet. It doesn't get much cuter than that! These girls dresses are available in our custom navy knot fabric, green honeycomb fabric, blue diamond and pink seersucker. We also have matching bow front bubbles with ruffles on the back! Our Southern Tots Bow front dresses are in stock and only $31! Grab one today!
Our best selling Lane Anchor dress is also in stock and available for $36!
Summer is right around the corner so don't miss this chance to grab these adorable in stock dresses for the perfect southern summer wardrobe!